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Our Aims

The aims of the Casualty Reduction Scheme as developed for the original Operational Case are:

  • Through a combination of Enforcement, Engineering and Education, reduce the number of people killed or seriously injured in road collisions in the West Midlands by at least 300 over the first 5 years.
  • Develop a media strategy, which will raise public awareness of the location of fixed and mobile safety camera sites.
  • To influence drivers' attitude away from inappropriate speed.

Since becoming part of the wider West Midlands Road Safety Partnership, we work to support their mission statement:

"To promote safety for all road users in the West Midlands Metropolitan Area and support the delivery of the West Midlands targets for the reduction in the number and severity of road traffic accident casualties."

To achieve this we work to implement road safety measures through education, engineering and enforcement. In order to ensure the most appropriate solution is implemented, we work closely with our partners at West Midlands Police, the Highways Agency, Her Majesty's Courts Service, West Midlands Fire Service and the seven local authorities of the West Midlands (representing Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton) to identify road safety issues, determine an appropriate solution and, where appropriate, conduct enforcement through safety cameras and police enforcement.

To find out more about speed management and the use of safety cameras nationally, see the Department for Transport's website.

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Why Concentrate On Speed?

Every year 3,000 people are killed on UK roads and more than 300,000 people are injured. Research into the causes of these crashes suggest that excessive speed contributes to more than 375 deaths and 36,000 injuries on the road—that’s almost double the number of deaths and injuries caused by drink-driving.

Changes to the Scheme's funding in 2007 have allowed us to begin working on enforcement and education about a variety of other road safety issues, including drink-driving, use of mobile phones while driving, failure to wear seatbelts and anti-social use of vehicles, along with continued speed enforcement.

For more information on the causes of collisions nationally, see "Road Casualties Great Britain 2010", while further information on how causes of crashes are determined can be found in the "Review of the contributory factors system", both published by the Department for Transport.

Birmingham City Council Coventry City Council Dudley Council Her Majestys Courts Service Highways Agency Sandwell council Solihull Council Walsall Council West Midlands Police Wolverhampton City Council