We believe the best way to have a long-term impact on driving attitudes and behaviour is through an ongoing programme of education and training. The West Midlands Casualty Reduction Partnership is the first in the country to recruit dedicated Education and Publicity Officers whose sole aim is to go into local schools, businesses, community and driver groups to deliver a range of education and training packages to both pre and existing drivers.

On this section you will find just some of the initiatives our Education team have worked on over the past six months.

Previous Initiatives:

Aseriti

In conjunction with Solihull Police Road Unit Occupational Road Risk Awareness sessions were delivered over 2 days to approximately 160 staff at Aseriti, based at Birmingham Business Park.

The sessions were well received by staff and Terry Deakin, Quality and Health and Safety Manager said;

“The sessions generated a great deal of conversation whether at desks, in corridors or by the coffee machines, which indicates to me how well they raised peoples awareness, and got them thinking about their own safety, and that of others around them.

Jaguar / Land Rover

A bespoke training package has been developed for Jaguar and land Rover, which will be delivered to their fleet drivers who have recently received penalty points as a result of a speeding offence. To compliment the programme, a series of articles will be published in their in-house magazines to help raise awareness of speeding issues for all employees. It is hoped that in the future the speed awareness course will eventually be offered to all employees as part of their continuing professional development.

Coventry University

As part of Coventry University's Learning Week a speed awareness course was presented to members of staff which discussed the reasons why speed is a problem and why safety cameras are used on UK roads. The session generated a lot of interest with many of the audience changing their opinion regarding the use of safety cameras and understanding why slowing down will help to keep them and other road users safe in the future.

Ring and Ride

Ring and Ride carries out driver training as part of staff induction and development. The issues of speed are covered as part of this process. The West Midlands Casualty Reduction Partnership exists to facilitate the reduction of injuries and death through speed related road crashes.

The partnership’s Road Safety Education and Publicity Officer (RSEPO) provides support in the excellent work already carried out by Ring and Ride’s driver trainers. The aim of the course is to build upon the work already undertaken by the company and develop raised awareness, amongst staff, of the adverse effects of speed on road safety and society.

For more information contact:
beckyking@solihull.gov.uk
lloydsu@walsall.gov.uk