We believe the best way to have a long-term impact on driving attitudes and behaviour is through an ongoing programme of education and training. We constantly remind the public that cameras are about the safety of all road users and are used to slow motorists down at accident hotspots. The West Midlands Casualty Reduction Scheme work throughout the year with our partners and other road safety partnerships in the region to run educational publicity campaigns to raise awareness of safety cameras and road safety issues in general
Staying within the speed limit
Many car drivers unintentionally exceed the speed limit, often without realising it. Modern cars are so powerful and comfortable they give drivers little sensation of their speed. It is too easy to creep above the limit. Drivers are responsible for the speeds at which they choose to drive. However, there are some practical things drivers who find it difficult to stay with speed limits can do to help themselves.
1. Check your speedometer regularly, especially when leaving high speed roads.
2. Look for signs, especially at junctions.
3. Remember, speed limits are a maximum not a target.
4. 20's plenty when kids are about - and may even be too fast!
5. Identify what makes you speed - keeping up with traffic, overtaking loud music etc.
6. Concentrate - free yourself of distraction.
7. Slow down when entering villages.
8. Where possible, avoid using higher than 3rd gear when in a 30pmh speed limit.
9. Assume lamp posts mean 30mph - but it could also be 20mph.
10. Give yourself plenty of time to make the journey.
Details of our current campaign can be found in the news section. For information on national road safety campaigns, see the THINK! road safety website.